Hush Puppies appoints Coffin on Cake PR to launch men's footwear range

Hush Puppies has appointed Coffin on Cake PR to handle a comms campaign for the launch of a collection of men's footwear designed by a 'collaborative partner'.

Hush Puppies: to launch a collection of men's footwear
Hush Puppies: to launch a collection of men's footwear
Coffin on Cake PR has been brought in to handle press office activity for the new ‘AW12’ range, plus implementation of a fully integrated and strategic comms campaign.

The agency will handle social media, product placement, digital and print media, consumer, trade, and media events throughout the coming year. It will also be supporting the project with sales and brand consultancy.

Coffin on Cake PR director Dean Bennett said: ‘The Hush Puppies brand has an incredibly unique history dating back to 1958, and has influenced many designers over the years.’

Hush Puppies EMEA marketing manager Julie Bradley said: ‘We required a PR agency that had a proven track record of meaningful results across integrated communication strategies, covering print, digital and social media, and most importantly that could authentically communicate our brand and products on trade, consumer and public facing levels.  

‘Coffin on Cake came recommended very highly and we are looking forward to the roll-out of its strategy throughout this coming year.’

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.