Homeless charity Shelter picks Joe Public for appeal

Joe Public Relations has been appointed by homeless charity Shelter

to handle the nation-wide promotion of the flagship Strip 4 Shelter


JPR won the account following a four-way pitch against Cohn & Wolfe,

Shine and Capitalise. The account was previously handled by Freud


Director Kevin Redfern will lead the account for JPR, reporting to Strip

4 Shelter project director Maia Sanders.

The appeal, which will take place on 14 September, sees adults pay

pounds 2 and children pounds 1 to attend work or school in the football

shirt of their choice.

JPR's brief is to help the charity secure the backing of corporate

sponsors and the media, as well as ensuring maximum exposure for the

backers. The agency will attempt to attract footballers and celebrities

to 'give the campaign more presence', according to Redfern.

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