Red Whistle gets Bertelsmann net firm corporate PR

Red Whistle Communications has been chosen on a Europe-wide

corporate brief by internet firm Bertelsmann Online International


This is the first time BOL, which is part of the Bertelsmann eCommerce

Group, has appointed a single agency to cover Europe.

The decision was made to coincide with the move next month of its

international base from Baar in Switzerland to London.

Red Whistle MD Zoe Arden heads the account and reports to international

PR manager Beat Werder.

The agency, owned by Weber Shandwick Worldwide (WSW), was appointed

without a competitive pitch. WSW's Washington DC office already handles

PR for the Bertelsmann eCommerce Group.

'With the move to London we needed an agency that was English speaking

and was capable of handling our corporate brand across Europe. The fact

that WSW is already working with the company helped in our selection of

Red Whistle,' said Werder.

MacLaurin continues to handle the consumer brief for BOL in the UK.

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