Singapore Airlines is reviewing its most senior European PR post
after pan-European corporate affairs head Derek Mellor's decision to
take over as general manager of the airline's Spanish operation.
The departure comes just four months after Mellor made his first move
into PR when appointed to the newly-created position last November. He
had previously spent 27 years with the airline in a variety of overseas
His mandate of media relations, public affairs, crisis management and
internal communications involved work with a number of agencies,
including Keene Public Affairs, which handles a variety of media and
government relations responsibilities.
In a short statement, the company cited an 'internal reorganisation at
head office (Singapore)' as the reason why the Spanish vacancy came up,
with Mellor's experience in management positions overseas making him the
'ideal candidate' for the position.
However, a source close to the airline indicated that Mellor was 'not a
PR guy, more of a general manager', and this had been the motivating
factor in the move when the opportunity in Spain arose.
Singapore Airlines will review the PR vacancy with a view to making an
appointment 'fairly soon'.
However, the source indicated that there was no guarantee that the
company would choose to fill the position, which currently stands vacant
after Mellor took up his Madrid-based assignment in the middle of
Prior to Mellor's appointment in the corporate communications role,
pan-European corporate affairs were handled by the airline's staff at
the Singapore head office.
There are no plans to review other areas of the airline's PR strategy.