The Competition Commission (CC) has drafted in PR consultancy
Smithfield Financial to provide PR support for its inquiry into the
controversial proposed merger between Lloyds TSB and Abbey National.
Smithfield, headed by chairman John Antcliffe, is working on a UK
project brief to raise awareness of the body's inquiry and the
CC is holding a public hearing into Lloyd's pounds 18bn bid for Abbey
National today (Friday, 30 March) - its first ever open meeting into a
Part of Smithfield's remit, handed to the agency earlier this month, has
been to drum up publicity for the meeting.
CC press officer Francis Royle said: 'The brief is to make as many
people as possible aware of the merger and the open meeting and to help
us communicate with the public and parts of the media who may not know
what we do so everyone understands the process.
'There are a large number of private shareholders in the general public
who are involved in the proposed merger, so we want to reach them and
hear their views,' he added.
Smithfield worked with CC on PR for its first-ever open meeting, held as
part of the new cars inquiry in June 1999, and its transparency review