Boots in communications revamp

Boots the Chemists has promoted Jayne Mayled to the newly-created

role of director of communications.

The role means that for the first time consumer, internal, trade and

professional communications are the responsibility of one individual.

The position is also in charge of customer relations.

The re-organisation takes effect from 2 April. Mayled has been head of

consumer PR with Boots for the past three years and also continues to

handle these duties.

Mayled is a company veteran of 14 years, during which time she held

various marketing roles and is a former director of customer services.

She reports to director of marketing Zoe Morgan.

'Bringing it all together is quite logical as we are a business in

transition,' said Mayled. 'Boots is a fantastic brand and it is

important that we bring that compelling message equally to all our


In her expanded role, Mayled has 120 people reporting indirectly to


Boots and WPP signed a pounds 80m global deal with a roving brief last

October. As a result, Hill & Knowlton report to her on several briefs,

including strategy and Boots Healthcare International.

Her remit does not, however, cover corporate affairs, which is handled

by director of group corporate affairs Alastair Eperon, who sits on the

board of holding company Boots Group.

Mayled's brief includes beauty product ranges including No 7, 17 and

Botanics, the three million circulation Health and Beauty Magazine and

recently-launched digital TV and online joint-venture Wellbeing.

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