The Corporate Advisory Group will focus on helping client leaders at chief executive and board levels with issues such as mergers, restructuring, regulatory threat or international expansion.
The service will be led by Jack Martin, global chairman and CEO of Hill+Knowlton Strategies, and Andrew Laurence, global vice-chair of corporate, who is based in London.
Laurence said: 'A company’s reputation has never been more vulnerable or valuable, making communications a mandatory consideration for the C-suite and board.
‘We are combining metrics-based research, global expertise, local perspective and our most seasoned practitioners to advise our clients on how to manage and measure their company’s reputation and its impact on the bottom line. We are invested in resolving the issues that are most pressing for the top executives of major corporations.'
Laurence is a specialist in international corporate communications and previously served as chairman and CEO of the EMEA region for five years as well as UK CEO.
The Corporate Advisory Group will use its recently launched research organisation, Research+Data Insights, as part of the venture.
Martin added: ‘The public’s increased access to information, coupled with the decreasing influence of traditional intermediaries to filter that information, is creating a new business environment with new challenges.
‘Chief among these is the growing power of the public over corporate risk, reputation and bottom line success. The Corporate Advisory Group will provide a business consulting service that enables clients to capitalize on the opportunities created by points of risk, threat and change.’