Lily Carter is now director of campaigns and media at the charity, and as part of her remit will be leading the PR effort behind the Make Runaways Safe campaign.
Carter explained that the campaign, which is about offering support for children who run away from home, came in the wake of the Government removing the duty of local councils to measure such incidents.
She said her appointment was part of a wider attempt towards further public engagement.
‘Historically The Children’s Society has had some big campaigns that have been enjoyed by hundreds of thousands of people.
‘It’s been a while since The Children’s Society has done a big integrated public campaign and this is about building that capacity.’
The comms push will also place more emphasis on engaging with regional media.
Make Runaways Safe launched last July to widespread media attention and with the help of PR agency Forster, ‘but the challenge is now to turn that noise into real action,’ added Carter.
She will be overseeing a team of around ten people, and will be reporting to Elaine Hindal, director of the society's Campaign for Childhood.
Most recently head of communications at Rethink Mental Illness, Carter also previously headed up PR for the Time for Change campaign and has worked with Child Poverty Action Group.
The Children's Society is a Christian charity that helps vulnerable and disadvantaged young people.