Language school Wall Street Institute hires Kaizo to raise profile in Thailand

International language school Wall Street Institute has called in UK agency support to raise its profile in Thailand.

Wall Street Institute: aims to build Thailand brand
Wall Street Institute: aims to build Thailand brand
Kaizo is tasked with helping to drive student and employee advocacy, build loyalty levels, generate revenue through recommendation and ramp up the company’s digital offering.

The agency aims to create content that will extend the school’s social media reach and build Facebook and online communities for the Wall Street Institute’s employees and alumni.

Michel Le Quellec, CEO of WSI in Thailand, said: ‘I am a passionate believer in direct engagement with our customers and employees to build loyalty. Kaizo will do this in a format that is proven to deliver increased advocacy and new revenue at less cost than traditional marketing techniques.’

Wall Street Institute works with individuals as well as businesses to provide an English language education. It has educated more than two million students since it opened its first centre in Italy in 1972.

The company now has more than 400 centres in 27 countries.

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