MEDIA BRIEFS: Paragon hits youthful males with txt msgs

Readers of unofficial PlayStation magazines Play, Powerstation, P2

and Planet, have begun receiving mobile phone text messages from

Aerodeon on behalf of Paragon Publishing. Although texting is popular

with magazines aiming to reach a female audience, it is less common as a

marketing tool with predominantly 16 to 24-year-old male readerships.

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