Northgate Public Services, part of Northgate Information Solutions, manages more than 40 per cent of the country’s social care records and oversees electoral administration systems covering 18 million people.
Northgate has experienced steady growth in the public sector, which is turning to technology to ease its reduced budgets. Grayling has been brought in to support Northgate’s exp-ansion in foreign markets while spreading awareness nationally.
Grayling director Hannah Williams and James Ford, MD of the public sector practice, will lead the account.
Williams said: ‘Northgate Public Services really wants to raise its game and reflect the breadth of its offering.’
The software business will be looking to grow in countries such as New Zealand and Canada, where it already has a market presence, with a particular focus on healthcare.
Williams, who will be heading up a team of seven from Grayling, said a programme targeting traditional and soc-ial media was in the pipeline.
Grayling won the six-figure, two-year account following a competitive pitch.
A recent report by IT professionals body Socitm found the number of IT staff in the public sector was cut by 5,000 in 2011, although spending on contract IT services increased.