The Week in Technology

Tradeshift, the social media platform and online invoicing company, has hired EML Wildfire after parting with Speed Communications. The firm appointed Speed in June last year but held pitches for a new agency before Christmas. EML Wildfire is charged with building awareness of the start-up.

Hotwire has appointed Affect Strategies vice-president Leslie Campisi as US MD and Gorkana’s finance director Tony Morreale as group COO. It has also promoted UK public affairs MD Jayne Dullard to CEO of Hotwire Australia. Christophe Goudy, MD of Hotwire France, has been named CEO for Continental Europe and Giles Peddy has been promoted to UK deputy tech MD.

NowWeComply, the cloud service company, has called in 10 Yetis as its first PR agency after a three-way pitch. NowWeComply aims to help businesses, recruiters and HR teams cut down on admin by automating services. The agency will target publications within the HR, recruitment and business trade sectors and spread awareness of the software to business owners.

Momondo, the travel search engine, has drafted in Turtle PR to handle consumer PR. Momondo delivers results from more than 700 travel sites and is free to use. Turtle is charged with promoting Momondo as the number one choice for best offers on flights, hotels, trains and car rental, with direct links to suppliers, and as a lifestyle site. ?
Whiteoaks Consultancy has promoted Hayley Goff from account director to associate director, reporting to the agency’s MD James Kelliher. Goff joined Whiteoaks as a project manager in 2004 ?and has worked with clients including Autodesk, SAS and salesforce.com.

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