Teletext, the TV and internet-based information service, is
expanding its charity coverage on Channel 4's TV text pages.
The content on its Connect service will aim to boost awareness of
voluntary work. The idea came from the Media Trust, the body which helps
Media Trust chief executive Caroline Diehl said emphasis would be on
celebrity news and interviews: 'The populist stuff will lead into
practical things volunteers can do. It is a great opportunity, if we can
attract just a small percentage of viewers.'
The appointment of a dedicated journalist is expected in June.
Teletext also plans to expand the football service on its interactive
platforms. Although the company would not comment in detail, the service
will go across its online and digital cable services. It is recruiting