Blurb, founded in 2005 in San Francisco, California, serves book makers in 70 countries, with the UK being the second largest.
The company is set up around allowing people to design, publish, market and sell printed books and ebooks, and has given a Hope&Glory a 12-month retained contract.
Their brief, believed to be worth a six-figure sum, is to devise a series of integrated campaign ideas that articulate the brand, as well as educate and inspire a broader audience of book makers and widen Blurb’s user-base.
Jo Carr, managing partner at Hope&Glory said: ‘Blurb is a great business with a loyal core user-base of highly creative and talented bookmakers.
‘Our role will be to appeal to some new audiences, while at the same time ensuring that the existing base continues to be engaged and involved with the brand’s marketing. The combination of media relations, brand experience and social media suits our team’s skills down to the ground.’
Agency managing partners James Gordon-MacIntosh and Jo Carr will lead the account, reporting to Blurb’s regional vice-president for European market development Teresa Pereira.
She added: ‘James and Jo have a solid track record of working with consumer brands and helping to propel them onto the main stage.
‘With its ideas strategic prowess, I am thrilled to have Hope&Glory on board.’
Hope&Glory was set up by Carr and Gordon-MacIntosh following their departure from the Fishburn Hedges-owned agency Seventy Seven PR in September.