RenewableUK has appointed the agency to support its media relations programme at a crucial time for the wind power industry.
This year the Government will publish its wide-ranging electricity market reform bill, which could establish a long-term framework to shift the UK towards renewable energy.
Climate and Energy Secretary Chris Huhne wants to make the UK the largest market in Europe for offshore wind, but critics argue it is unreliable and too expensive.
This month think-tank Civitas released a report arguing wind power was ‘inordinately expensive’ and that there was ‘no economic case for wind power’. Reports have also suggested that construction of new wind turbines in 2011 fell by 50 per cent.
Simon Whitehead, managing director of Energy + Industrials at H+K, who will lead the account, commented: ‘Wind is a key element of the UK’s future energy mix and with significant milestones across the policy agenda coming up over 2012, now is the time for the wind industry to reiterate its case.’
H+K won the brief via a competitive pitch earlier this month and will run a campaign encompassing media relations, digital campaigning and research.
Whitehead said the agency would focus on reiterating how ‘the industry spurs economic growth, creates jobs across the UK and drives part of the rebuilding of the UK’s energy infrastructure’.
When PRWeek revealed the pitch in December, a spokesman for RenewableUK said: ‘The media climate for renewable energy has become noticeably more hostile and unbalanced over the past 12 months. We need to find a way of making our voice heard within that debate.’