The course, in Gloucestershire, is home to some of the UK’s most popular racing fixtures, particularly the Cheltenham Festival. However, it wants to build its reputation as a premium events venue.
Susie Bradshaw, conference and events manager at Cheltenham Racecourse, said: ‘We wanted a PR agency on board that knows this business inside out. Their expertise and success within the conferencing industry is second to none.
‘We are keen to shout about our first-class events facilities from the rooftops and know that Triggerfish are the team to help us do just that.’
Cheltenham is home to The Centaur, a 2,250-seat auditorium, as well as small meeting rooms and conference suites. Last year, Cheltenham Racecourse LIVE – its live comedy and concert nights – put on 500 events and played host to acts including Jools Holland, Alexandra Burke and John Bishop.
Andrew White, managing director of Triggerfish Communications, said: ‘We are extremely proud to be working with such a well-known and versatile sporting venue, offering bookers a real point of difference in today’s congested market place.’