Smye Holland Associates is to handle PR for the Minster General
Housing Association. The agency was appointed following a four-way
pitch, replacing consultant Richard Peoples. Smye associate director
Michael Holland heads a seven-strong team and reports to Minster CEO Tim
Hawkes. Work on the three-year contract includes handling media
relations, and producing the tenants' newsletter and annual report. The
association, which was formed in 1976, handles 1,600 properties in
Northamptonshire, Cambridgeshire and Lincolnshire.