Beattie Media set to build up Abbey Road worldwide

Beattie Media has been appointed by Abbey Road Studios and Abbey

Road Interactive - the recording studio's interactive design and digital

video publishing arm.



The account, awarded for an initial six-month period, sees the agency

take on trade, B2B and consumer PR for both divisions, looking to build

on what Beattie Media associate partner and account leader Claire Usher

described as the studio's 'great heritage'.



The global promotional brief will embrace the music industry press, as

well as attempting to lure European and American film producers to the

studio, which claims to be 'the most technically advanced in the

world'.



The account reports to Abbey Road commercial director David Holley, and

will see Beattie Media working on 'major' celebrations for the studio's

70th birthday, likely to include a glittering list of artists who have

recorded at the north London site.



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