Beattie Media has been appointed by Abbey Road Studios and Abbey
Road Interactive - the recording studio's interactive design and digital
video publishing arm.
The account, awarded for an initial six-month period, sees the agency
take on trade, B2B and consumer PR for both divisions, looking to build
on what Beattie Media associate partner and account leader Claire Usher
described as the studio's 'great heritage'.
The global promotional brief will embrace the music industry press, as
well as attempting to lure European and American film producers to the
studio, which claims to be 'the most technically advanced in the
The account reports to Abbey Road commercial director David Holley, and
will see Beattie Media working on 'major' celebrations for the studio's
70th birthday, likely to include a glittering list of artists who have
recorded at the north London site.