AstraZeneca UK head of PR and communications Fiona Tigar has
boosted the pharmaceutical giant's in-house team, creating four senior
Tigar joined AstraZeneca in February last year with a brief to manage PR
for the company, which was created from the merger between Zeneca and
Astra in 1999.
She said: 'When I came in, I evaluated the needs of the company. The
board has understood the important role that communications
Dominque Jaquest has been recruited from GCI Healthcare, where she was
account director, to take on the role of PR manager.
Jaquest heads a team of three and takes charge of brand PR, which was
previously carried out by the marketing team.
She said: 'My priorities are to help with the breast cancer portfolio
and Nexium. We want to increase their profile making sure our brands
receive full communications support.'
Ulcer drug Nexium suppresses the secretion of gastric acid.
Catherine Jankowicz has also been taken on, as corporate communications
executive leading PR for corporate and community programmes.
She joins from Cohn & Wolfe, where she was a senior account
Previous clients include Kimberly-Clark and Marks & Spencer.
Tigar is also seeking to further increase the 13-strong team by
appointing an internal communications manager and a publications
AstraZeneca, which specialises in ethical medical products, employs
10,000 in the UK and 50,000 worldwide. During 2000, its global
healthcare sales totalled pounds 10.8bn.