iFormation picks Radius PR for UK corporate work

Radius PR - launched six months ago by former Ogilvy European

financial MD Julian Goldsmith - has won the UK PR account for global

investment company iFormation.

The start-up financial and professional services agency won the brief

following a four-way pitch understood to be against established City PR

players GCI Financial, Brunswick and Smithfield Financial.

iFormation chose Radius PR as its sole UK PR agency on a brief to

provide corporate PR and to liaise closely with the firm's roster of

agencies in France, Germany and the US.

Radius reports to iFormation European MD Patrick Forth.

Formed last June as a joint venture between Goldman Sachs, the Boston

Consulting Group and General Atlantic Partners, iFormation was launched

to work with the world's largest Global 2000 companies to act as a large

scale online business incubator.

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