Radius PR - launched six months ago by former Ogilvy European
financial MD Julian Goldsmith - has won the UK PR account for global
investment company iFormation.
The start-up financial and professional services agency won the brief
following a four-way pitch understood to be against established City PR
players GCI Financial, Brunswick and Smithfield Financial.
iFormation chose Radius PR as its sole UK PR agency on a brief to
provide corporate PR and to liaise closely with the firm's roster of
agencies in France, Germany and the US.
Radius reports to iFormation European MD Patrick Forth.
Formed last June as a joint venture between Goldman Sachs, the Boston
Consulting Group and General Atlantic Partners, iFormation was launched
to work with the world's largest Global 2000 companies to act as a large
scale online business incubator.