The brief includes a broad programme of support for the trade and consumer launch of the new ELLEuk.com.
Jane Wynyard, head of PR, Hearst Magazines UK, said: 'W Communications have continued to impress us with their insight and understanding of our business objectives. We are looking forward to working with them in driving forward the digital evolution of ELLEuk.com.'
The agency, which has worked since 2009 on Hearst titles Red, Psychologies and Inside Soap as well as Hearst Digital sites Digital Spy, Sugarscape and Redonline, will extend its relationship with the magazine publishers, following its acquisition of Hachette Filipacchi.
Key to the campaign will be broadcast and press profiling of key ELLEuk.com personnel including Carrie Gorman, ELLEuk.com’s editor and sales director Jacqui Greaves.
Warren Johnson, MD, W Communications, said: ‘Hachette Filipacchi were one of our founding clients, so we’re really pleased to be continuing and growing our relationship with Hearst Magazines UK, post acquisition.
‘It is particularly exciting to be partnering with ELLEuk.com as a brand that is pioneering the digitalization of the fashion business.’