Peter Bingle has returned to lead a public affairs consultancy,
five months after being ousted from the top job at GPC.
Bingle starts in two months' time as MD of Bell Pottinger Public Affairs
(BPPA), the lobbying arm of Chime Communications. He will sit on the
Bell Pottinger Communications (BPC) board of management, reporting to
CEO Kevin Murray.
The news represents a major turnaround for Bingle, who was replaced in
the GPC job after just a year by BPPA director Kevin Bell. Bingle, a
former MD of The Communication Group's political division, has been on
gardening leave since December and is said to be 'raring to go' in his
Bingle succeeds Paul Baverstock at BPPA. Baverstock, a former management
consultant credited with turning around the fortunes of lobbying firm
LLM after it was stung by media criticism in 1998, has been promoted
within Chime. He will become BPC's chief operating officer - number two
to Murray - and take more responsibility for client work across BPC's
ten operating units.
Insiders suggested Baverstock's move was about 'fitting a round peg into
a round hole'. He is widely considered to be a talented businessman but
makes no bones about his lack of the public affairs background possessed
by many rival lobbying agency heads. His group role will now see him
operate across 200 BPC staff.
Murray said: 'I have wanted to hire Peter Bingle in the past. I also
wanted to get someone into Paul's job to allow him time to assist me in
a group role.'
Bingle said: 'The advantage of being outside for months is the chance to
look objectively at the industry. I feel I know the industry better now
than when I was immersed in it.'