Bell Pottinger PA recruits ousted GPC chief Bingle

Peter Bingle has returned to lead a public affairs consultancy,

five months after being ousted from the top job at GPC.



Bingle starts in two months' time as MD of Bell Pottinger Public Affairs

(BPPA), the lobbying arm of Chime Communications. He will sit on the

Bell Pottinger Communications (BPC) board of management, reporting to

CEO Kevin Murray.



The news represents a major turnaround for Bingle, who was replaced in

the GPC job after just a year by BPPA director Kevin Bell. Bingle, a

former MD of The Communication Group's political division, has been on

gardening leave since December and is said to be 'raring to go' in his

latest job.



Bingle succeeds Paul Baverstock at BPPA. Baverstock, a former management

consultant credited with turning around the fortunes of lobbying firm

LLM after it was stung by media criticism in 1998, has been promoted

within Chime. He will become BPC's chief operating officer - number two

to Murray - and take more responsibility for client work across BPC's

ten operating units.



Insiders suggested Baverstock's move was about 'fitting a round peg into

a round hole'. He is widely considered to be a talented businessman but

makes no bones about his lack of the public affairs background possessed

by many rival lobbying agency heads. His group role will now see him

operate across 200 BPC staff.



Murray said: 'I have wanted to hire Peter Bingle in the past. I also

wanted to get someone into Paul's job to allow him time to assist me in

a group role.'



Bingle said: 'The advantage of being outside for months is the chance to

look objectively at the industry. I feel I know the industry better now

than when I was immersed in it.'



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