On 3 May, around 5.8 million people in Greater London will vote on who will be their mayor for the next four years. They will also vote on which 25 individuals will represent them in the London Assembly.
London Elects has called in LCA to help it reach voters by securing coverage across print, online, radio and television media. The contract will be worth up to £115,000 including fees and costs. LCA will work alongside other agencies to help deliver an ad campaign and a redeveloped website to be launched later this month.
Greater London returning officer John Bennett said: 'Like other public sector bodies, we are operating with a reduced comms budget. PR will play a vital part in helping voters in London understand why and how to vote in the elections, while delivering value for money to the taxpayer.'
LCA executive chairman Robert Gordon Clark said: 'This is the first time we have tendered for this contract. Now we have 12 years of delivery in the capital, we like to think we have the knowledge, skills and contacts to help London Elects get people out to vote in May.'