Matthew Clark Drinks - the company behind Babycham, the classic
1970s tipple - has appointed Harrison Cowley (HC) to revitalise its
HC has a brief to handle consumer PR for MCD's wine-based drinks
division, which also includes Stone's Ginger Wine, QC and Arbor Mist
The one-year brief, worth a six-figure sum, was won following a
non-competitive pitch. There was no incumbent agency.
The account will be led by HC consumer associate director Nikki Chee,
reporting to Paul Silk, MCD head of marketing.
According to Chee, HC will primarily focus on Babycham, 'looking to
build on the 1970s revival', while ensuring 'it retains a contemporary
Sales figures for the sparkling drink brand show a 32 per cent
year-on-year increase for 2000, attributed by MCD to the 'retro chic' of
the beverage, which relaunched with its traditional fawn logo in
The agency will also assume responsibility for operating a consumer
press office for the client and its drinks.
HC already handles consumer briefs for Vladivar Vodka and Bombardier