Cisco Systems has awarded Bite Communications its pounds 300,000
corporate communications and analyst relations account for the EMEA
region, dropping three-year incumbent Band & Brown.
Bite picks up the business following Cisco's decision to review its
external corporate PR support. The agency pitched against three-other
consultancies, including Band & Brown.
Following the review, Cisco has expanded the original brief to include
the industry analyst relations brief.
Bite reports to Cisco EMEA manager of executive communications Imogen
Bailey and works closely with the in-house analyst and PR teams to
expand the firm's brand preference throughout the region.
'The remit is to help Cisco communicate across its European publics and
help us extend the brand preference and support us with our corporate
campaigns. It's at a strategic and tactical level,' said Bailey.
On the decision to repitch, she added: 'Band & Brown has done a great
job of supporting Cisco's rise to its current level of awareness in the
market, but we felt it was time to move to the next level.'
Bite group account director Grant Currie is heading the brief, leading a
team of seven.
Currie said part of the account will include working with Cisco's
existing EMEA roster of up to 20 agencies.
'It's all about communicating the brand to new consumer audiences, while
maintaining the level of awareness in existing audiences,' said Currie.