Irritated at being tarred with the same brush as those suited,
champagne swigging PR 'It' girls and boys of yesteryear (pre-dot.com), a
younger band of 'cutting-edge PROs' are striking out on their own.
And what better way to instigate a small industry revolution - and
assert yourselves in the path of the stony-faced over-30s - than to
start your very own, er, social night.
Perverted Science is to be held every first Monday of the month in
trendy Portland St, London - for W1, not Shoreditch, is the
neighbourhood of a new PR generation, organisers claim.
The brainchild of the regular event, at The Social Bar is Martin
Bundock, a young (25) hot-shot account director and part-time DJ master
wizard from Joe Public Relations.
'The public perception of PR needs to be changed, as the new generation
can't relate to the likes of Sophie Wessex. It's not full of suits
partying all the time. The industry has changed greatly, more so with
We are creative professionals like any other, who like to work hard and
party - but we're more cutting edge,' he says. 'Perverted Science is
where like-minded PR creatives, with an interest in bleeding-edge music,
fashion and design, can meet. It's a fresher scene.'
Bundock has been quick to realise that your own back yard can be a
successful bedrock for change: 'Some of the older lot at JPR are still
into 80s music, but we're slowly turning them around.'