There may still be a gap between men and women's salaries in the PR
industry - but apparently it's nothing to do with sex
PRWeek's sister magazine in the US asked a statistics expert to analyse
the results of its most recent salary survey.
Analyst Jim Hutton at Fairleigh Dickinson University looked at the
figures to find out the impact of gender on pay, and to find out which
factors made the biggest impact on pay levels.
He found that gender accounts for no more than one per cent of salary
discrepancies, and the single most important reason turned out to be
good old experience.
It's the first time that Hutton has been able to prove his long-held
theory that as women come to dominate the PR industry, the effects of
gender-based pay discrimination are close to being wiped out.
Looking at the results of the UK Salary Survey (PRWeek, 30 March), it's
easy to concur with the Americans' results. The pendulum may even be
starting to swing the other way: we found that at the top level in
consultancies, women were likely to earn more than men.
However, the women working in-house at the same level as their male
colleagues but earning around pounds 4,000 less might disagree that the
sex wars are over yet