Keyhaven, which will look to rival crisis specialists such as Regester Larkin and the crisis practices of the large multinational agencies, is led by John Deverell. Deverell is a crisis expert and most recently head of security for Invensys, the global technology firm.
Keyhaven co-founder Hugh Morrison is also co-chairman at M:Communications.
The agency will also name an advisory team, drawn from senior professionals from the fields of international business and politics.
Deverell, Keyhaven's chief executive, commented: ‘The recent months have clearly demonstrated that we live in an ever more uncertain world. A company's failure to take account of the range of risks it faces will lead to increasingly bigger penalties. Its employees, assets, reputation and revenue will be seriously exposed, as well as its licence to operate possibly compromised.’
The small dedicated team at Keyhaven will share resources with the rest of the King Worldwide network where necessary, particularly drawing on the crisis comms experience of individuals at M:Communications.
In addition, the agency will use the IT infrastructure and team of technical experts that exists at King Worldwide.
Morrison added: ‘With a global client base of more than 1,000 leading companies, we know that linking effective crisis planning with reputation management answers an increasingly important part of the boardroom agenda. We designed Keyhaven to deliver the intelligence, services and solutions that address this growing demand and are delighted to have been able to attract a leader of John's calibre to head the team.’
Deverell was also formerly with the British Army where he was a soldier, Special Forces operator, planner and military. He is a counter-terrorist practitioner with experience advising Columbian authorities on their fight against narco-terrorism and working to avoid war in Yemen in the aftermath of 9/11.