MEDIA: boosts content, the Trinity Mirror and Press Association joint

venture, is planning to increase its unique content.

At present, the site - which has one million regular users and 35

million page impressions per month - takes most of its copy from PA,

along with some from the Racing Post and The Mirror.

But site editor Graham Shaw said: 'Everyone takes PA copy and you have

to provide something different. Sport fans want news and comment.'

Sports fans also want betting information, a key area for the site in

which '99 per cent' of preview content is already produced in-house,

Shaw said.

Unique sports news will not represent such a high proportion of overall

content but there is considerable room for growth, he said.

New staff, a mixture of replacements and additions, should bring

headcount to 25 over the next couple of months, Shaw added. has 12 dedicated sports channels, the three most

popular of which are football, racing and cricket. It added video

coverage and an eight-hour a day radio show last year and wants to

concentrate on the live news stream and analysis content now.

No organisational changes are planned, which means that Shaw remains as

editor with responsibility for all aspects of the site. There is also a

betting editor, Jonathan Turner, and both have deputies.

There are no individual channel editors, although Shaw said such a

structure was not ruled out for the future. launched in November 1996. Its sister site is, a joint venture with offline betting organisation, The


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