Net infrastructure firm TeleCity appoints Text 100

TeleCity, the internet infrastructure provider, has handed Text 100 its

pan-European communications account.

The brief, with annual fees of pounds 500,000, was awarded after a

competitive three-way pitch. Incumbent Nelson Bostock Communications and

Citigate Technology were the other participants.

Text 100 replaces two agencies: NBC and Applied Communications of

Amsterdam. Citigate Dewe Rogerson continues with TeleCity's financial PR


Text 100's brief includes localised operations with TeleCity's arms in

the UK, Ireland, France, Germany, Netherlands, Spain and Sweden.

Strategic planning, positioning, internal communications, speaker bureau

and analyst relations will be delivered by the newly-formed Text 100

Internal Communication Strategy team, ICS.

'TeleCity was seeking to consolidate its hybrid of agencies and bring

its communications under one structure,' said Text 100 ICS consultant

Paul de Lara.

De Lara will lead a team of five on the account, reporting to TeleCity

European sales and marketing manager Glenn Tookey.

'The brief includes support to help TeleCity define the right balance

between local and central activity,' said de Lara.

'The aim is to ensure the programme is implemented in the most

cost-effective way by avoiding duplication of activity by different

countries, and defining and managing a consistent message across the

region,' he added.

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