The Heritage Lottery Fund has appointed Belfast-based GCAS Public
Relations on a brief to raise understanding of its role and the breadth
of projects it supports in Northern Ireland.
Eighteen-month incumbent Citigate PL PR pitched for the work. The other
participant in the three-way pitch was Andersons Advertising.
GCAS managing director Lawrence Duffy will head the work with account
director Kay Tombe. They report to HLF head of press and media Jon
'The HLF in Northern Ireland is seen as being about old churches and the
big headline-grabbing projects, but we need to be more proactive in
highlighting smaller grants that really make a difference to local
communities,' said Duffy.
HLF head of communications Louise Lane said: 'We hope GCAS will play a
key role in promoting the fund to potential applicants and communities
throughout Northern Ireland.'
GCAS Public Relations is one of Northern Ireland's largest PR
It is part of the GCAS group of communications companies, which also
includes advertising, design, and sales promotion. The group has just
completed a management buy-out from its founders.
GCAS has also been appointed by the Belfast Visitor and Convention
Bureau, whose PR was also previously handled by Citigate PL PR.
The brief is to carry out a pan-European media relations campaign to
encourage people to visit the city and hold conferences there.