Cicero Consulting has been appointed to work for income and lifestyle
protection insurer Unum.
Unum, the biggest player in the UK disability risk market, is rolling
out a pounds 500,000 three-year campaign - 'New Beginnings' - to
implement 'integrated solutions' for the disabled.
Cicero chief corporate counsel Iain Anderson leads a three-strong
account team, reporting to Unum director of legal and external affairs
'This retained account is PA and policy support and it's right up our
street. We know Cicero will be judged on our initial roster of clients
and the Unum account is both worthwhile and worthy. We hope to spark and
influence debate on disability rights and get people back into the
workforce,' said Anderson.
Cicero hopes to 'sharpen Unum's message' to policy-makers, position Unum
as 'thought-leaders' in disability rights and build coalitions.
Unum is part of American UnumProvident Corporation, and employs around
700 in the UK. It retains Lansons Communications for its PR.