Frequency Media has been drafted in by The Air Ambulance Service (TAAS) to boost its long history of celebrity endorsement.
After initial contact was made late last year, the agency has now been retained for a minimum of one year.
Its focus will be on attracting big names in sports to which the charity has previously had access.
Although the music and entertainment agency has worked with stars including Duran Duran, this is its first charity sector client.
Frequency Media director Gerard Franklin said: ‘The brief is to build on the celebrity support that the TAAS has received and we are delighted to work with the charity because of the incredible work it does.’
TAAS’ in-house team has previously garnered support from stars including Hollywood actor Rob Lowe and Queen guitarist Brian May, using events such as celebrity fundraisers to boost its profile.
TAAS was presented with the 2011 Orange Business Award. TAAS CEO Andy Williamson said: ‘We have brought in Frequency Media in order to capitalise on the agency’s extensive expertise and unrivalled contacts within music and entertainment.
‘Celebrity endorsement and patronage is a vital part of the core fundraising strategy of TAAS. Not only does it raise the profile of the organisation, it also actively engages prospective donors.’
One of the agency’s major projects will be an event publicising The Children’s Air Ambulance, planned for Q3.
TAAS operates across the counties of Warwickshire, Northamptonshire, Derbyshire, Leicestershire and Rutland.