Corporate responsibility organisation Business in the Community (BITC)
has appointed Fishburn Hedges (FH) as its first retained corporate PR
The agency will provide BITC with strategic advice and hands-on support.
Its brief includes communicating the brand, and broadening its scope to
cover areas such as the impact of sustainable development on businesses,
and the obligation of business to society.
BITC has worked with consultancies - including FH - on projects before,
but this is the first time it has appointed an agency to help it address
its profile as a whole.
FH head of corporate responsibility Martin Le Jeune heads the account,
working with associate director Tim Matthews and consultant Laura
Wallace. They report to BITC head of strategic communications Gail
'We have a long-standing relationship with BITC - we developed its
corporate identity. This places our relationship on a more formal
footing,' said Le Jeune.
According to BITC deputy chief executive Peter Davies, the full-time
appointment is part of a strategy to be seen as more professional.
'We had MORI conduct a survey of members and found that they felt we had
to more effectively communicate the positive impact of our action on
communities,' he said.
Hill & Knowlton is also believed to have pitched for the account.
BITC has a membership of 700 companies, including 70 of the FTSE
FH has grown its board to 17 with the promotion of two associate
Fiona Campbell and Suzanne Hitchcock are both specialists in corporate
communications and B2B PR. The consultancy has also taken on an
associate director, Alex Moore, who was a senior associate director at