MacLaurin has been appointed on six-figure fees by The Discovery Channel
for a major brand awareness and programme content campaign.
The agency was involved in a three-way pitch with Herald Communications
and Brave PR, and will begin the year-long initiative to target consumer
audiences and develop the UK corporate profile with immediate
MacLaurin board director Ian Monk will head a team of five, and report
to Discovery Networks Europe (DNE) director of press and public
relations, Liz Healy, and Discovery Channel in-house PRO Kirsty
'Discovery's UK audiences are growing and our campaign will focus on
that,' said Monk.
The brief includes PR for numerous new productions and a wide-ranging
schedule of 'quality' factual programmes to be unveiled at a summer
launch - and billed as the channel's 'most ambitious yet'.
'The appointment of a leading UK agency is vital to ensuring the growth
of the reputation amongst a variety of audiences. The MacLaurin pitch
understood our brand and showed the creative thinking required,' said
It is the first time DNE has hired a UK PR agency on a retainer basis.