Peugeot consolidates dual UK PR accounts into Tangerine

Peugeot has appointed a single agency to handle two PR briefs, as the company readies a number of major car launches in continued tough economic times for the auto industry.

Tangerine: the Peugeot team
Tangerine: the Peugeot team

The car manufacturer has taken on Tangerine PR to look after a joint brief to work with its dealership service and act as an in-house PR support team.

The Manchester-based agency won the ongoing retained account following a six-way shoot-out.

Its success follows a merging of the two briefs previously dealt with by McCann Erickson and Wyndham-Leigh.

Andrew Didlick, communications director for Peugeot, said the decision to integrate the briefs was based on both constraining costs and creating time efficiencies.

‘It was to find some economies of scale and look for some cost savings, and to help with management of time, with my team finding dealing with fewer agencies helpful.’  

In Q1, Peugeot will launch the world’s first diesel hybrid, while in June it will replace the bestselling 207 with the new Peugeot 208.

House PR will continue to work with the car brand to deliver lifestyle PR.

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