Global financial firm Mercury Private Equity (MPE) has turned to Cubitt
Consulting for PR support in the UK, France and Germany.
Cubitt won the business after a four-way pitch, which included incumbent
The Maitland Consultancy.
The agency will provide ongoing IR and financial PR advice, alongside
specific PR support surrounding Mercury Private Equity's rebranding and
name-change, to be announced in June.
Cubitt founding partner Fergus Wylie heads the account, reporting to MPE
chief operating officer Lisa Stone.
'I am hoping Cubitt will make us a recognised brand name with recognised
brand attributes,' said Stone.
Cubitt's brief is to grow and support MPE's profile with corporate,
management and investment audiences in the UK, Germany - where MPE has
established operations - and France, where the firm is due to open an
office later this year.
Part of the remit also includes strategic communications advice and
media relations support of dealflow originated by or involving MPE.
MPE, which comprises the private equity interests of what was Mercury
Asset Management, is rebranding following its management buyout from
investment bank Merrill Lynch International last June.
In the last three years, MPE has invested in more than 20 businesses
with an estimated market value of pounds 1.4bn.
Meanwhile, former Cubitt director and head of the TMT corporate
communications practice, Martin Forrest, has joined The Maitland
He takes on the newly-created role as head of the firm's technology
At Cubitt, Forrest has been replaced by Roland Daniells, who joined last
November as joint TMT practice head.
Daniells was previously a director at Mmd Marketing Communications.