Rightly or wrongly, the popular perception is that PR employees
work less arduous hours than your average junior doctor. Such rumours
may even lead to clients fearing that their 'six figure sums' are going
But in the spirit of corporate transparency and interactive viewing, one
agency has decided to expose its staff to the eagle eyes of the internet
world a la Big Brother.
Driven by fears that it, like others, will 'get bashed' for leaving
voicemail to screen callers, MCC International director Ian Peel is
planning to install a webcam in the firm's open-plan office.
Yet the intrusion into the lives of the staff doesn't end there -
ambitious plans are afoot to enable surfers to control the camera
remotely, thereby being able to target areas of the room, and zoom in on
The devoted staff have reacted 'bravely' according to Peel, and he
maintains that 'there are no plans to put cardboard cut-outs in their
Toilet cams are sadly not on the agenda, but Diary is confident they
cannot be on their best behaviour all the time. We await the launch with
Edited by Chris Scott.