DIARY: B-M finds one coffee slogan leaves 'bitter' taste

It was July 2000: petrol pricing was an issue of little concern,

Channel 4 was about to launch some show about a brother, and Jonathan

King was able to walk the streets with impunity.



It was at this time that the offices of Burson-Marsteller underwent

major renovations, accompanied by an on-street banner reading 'Fresh

ideas, fresh attitude, fresh coffee'.



But within a year of Diary opining that it 'may confuse some members of

the general public into thinking the B-M HQ is the latest high street

coffee emporium', a suspiciously similar slogan has appeared as part of

the rebranding of coffee emporium Coffee Republic, having announced a

new strapline: 'Real Life, Real People, Real Coffee'.



Always one to pour oil on a fire, Diary contacted B-M to squeal about

the suspect slogan. Business development director Fiona Cooper paused

diplomatically to pontificate, before yelling: 'It's been shamelessly

ripped off! I'm quite distraught about it. We're withdrawing all support

for Coffee Republic - anyone caught entering a store will be sacked on

the spot.'



But in a moment of calm she added: 'I don't want to go to court over

this, it's in neither of our interests. If a settlement involving

chocolate brownies is put forward then we'll probably accept it.'



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