It was July 2000: petrol pricing was an issue of little concern,
Channel 4 was about to launch some show about a brother, and Jonathan
King was able to walk the streets with impunity.
It was at this time that the offices of Burson-Marsteller underwent
major renovations, accompanied by an on-street banner reading 'Fresh
ideas, fresh attitude, fresh coffee'.
But within a year of Diary opining that it 'may confuse some members of
the general public into thinking the B-M HQ is the latest high street
coffee emporium', a suspiciously similar slogan has appeared as part of
the rebranding of coffee emporium Coffee Republic, having announced a
new strapline: 'Real Life, Real People, Real Coffee'.
Always one to pour oil on a fire, Diary contacted B-M to squeal about
the suspect slogan. Business development director Fiona Cooper paused
diplomatically to pontificate, before yelling: 'It's been shamelessly
ripped off! I'm quite distraught about it. We're withdrawing all support
for Coffee Republic - anyone caught entering a store will be sacked on
But in a moment of calm she added: 'I don't want to go to court over
this, it's in neither of our interests. If a settlement involving
chocolate brownies is put forward then we'll probably accept it.'