Automotive and Torque merge to strengthen international offering

Automotive PR and Torque PR have merged and will both sit under the Orb Communications Group.

Martin Hayes: Orb chairman
Martin Hayes: Orb chairman
Orb Communications Group, the parent company of Automotive PR, is also launching a market research division specifically targeting the growing Chinese market, and Sceptre Social Media, a consultancy set up to advise and train PR professionals in the use and benefits of social platforms.

The companies aim to combine their resources to grow their international business, both in Europe and other key automotive markets.

Orb Chairman Martin Hayes said: ‘This is a perfect marriage, with Automotive and Torque having complementary skills and clients. This deal provides us with an excellent springboard to develop wider client services.’

Torque founders Peter Haynes and Phil Hale will join Automotive’s Martin Hayes, Marco Ferrari, Belle Moss and Mus Kortach as executive directors on the board of Orb Communications Group.

Automotive and Torque will continue to operate independently and, owing to there being no conflicts, both will keep all clients. There have been no redundancies and all 18 staff members from the agencies combined will stay in their roles.

Clients include Land Rover, Jaguar, Vauxhall and Continental Tyres.

The projected combined turnover of both agencies is £1.8m in 2012.

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