Keogan becomes head of innovation at the agency, a position focused on growing and developing social media planning, strategy and engagement.
At LBi, she was responsible for developing the agency’s social media team, as well as developing social media strategy and research.
She has previously worked in senior comms roles at lastminute.com, Cisco Europe, Pleon Communications and Praxis PR. Keogan is also a social media ambassador for Save the Children and runs the blog nixdminx.
Keogan said: ‘Fishburn Hedges is at the forefront of advising some of the world’s largest corporate brands on the challenges and opportunities inherent in social media and I’m delighted to be joining to help take this work to the next level.’
Fishburn Hedges has also recruited Benjamin Fox as a social media consultant. Fox, who was social media strategist at 1000heads, has worked in marketing, PR and social media experience for five years.
Fiona Thorne, chief executive of Fishburn Hedges, said: ‘Advising our clients on digital communications has been a core part of our business for a long time now and we look forward to Eva and Ben helping us strengthen our offer yet further in 2012.’