The latest job merry-go-round in the women's lifestyle and fashion
market has seen Liz Hemmings appointed to the role of fashion editor at
She takes over from former deputy fashion editor Lucy Turner, who has
moved to IPC's Essentials as fashion editor.
Hemmings joins the National Magazines monthly after a spell as freelance
fashion stylist for Saturday Express and Now magazines. She previously
worked as fashion stylist on The Daily Telegraph and junior fashion
editor at Marie Claire.
Danielle Elmes has been promoted from fashion assistant and replaces
Turner as Hemmings' deputy.
Prima, the fourth biggest selling women's fashion and lifestyle monthly,
is seeking to reverse a six per cent drop in sales to 395,000 last
NatMags bought the title from the UK arm of German publisher Gruner &
Jahr in last August.