VNU has rebranded and redesigned its consumer technology title
Personal Computer World to bring it 'kicking and screaming into the new
The monthly magazine will be branded by its initials PCW and feature new
sections on technologies such as mobile phones and Personal Digital
The move precedes an overhaul of sister title PC Direct in May (PRWeek,
19 January) and seeks to arrest a fall in sales.
PCW's latest ABC figures showed a drop of 3.7 per cent to 128,000 sales
in the last six months of 2000.
PCW and PC Direct editor-in-chief Riyad Emeran said the changes were
primarily design-led and no staff changes had taken place as yet.
'The magazine has got a huge amount of history and we just felt it was
time to bring it more up to date,' he said. 'We want to make the design
a bit more modern and funky, for want of a better word.
'The content is staying pretty much as it is, but there are going to be
a couple of new things in there. Particularly we want to take more of a
look at how people work with the technology rather than just what it
does,' he added.
Of the name change Emeran said that the term Personal Computer was
out-of-date and the magazine had long been referred to by readers and
advertisers as PCW.
Design changes will make it easier for the magazine to cover
technologies other than PCs, he added.
The 190-page relaunch issue goes on sale this week.