emap has set a sales target of 35,000 for its rock, rap and
lifestyle monthly Kingsize, which launches this week.
The 130-page magazine, which comes from the same stable as Kerrang!,
focuses on US bands such Limp Bizkit, Outkast and the Wu-Tang Clan.
It will also include features on sports such as snow and skateboarding,
BMX and computer games.
The launch comes just three months after emap closed indie music bible
Select because its ABC figures had slumped to 50,000.
Dave Henderson, emap performance rock managing director, said Kingsize
target readers were not catered for by existing titles and would
hopefully attract sales of 40,000 to 50,000.
'Kingsize is aimed at people who want to be larger than life and are
into loud, snotty music,' he said.
'Kerrang! readers are 15 to 17-year-olds, but there are also people who
want to hear about this stuff but don't want to buy a magazine every
week. Select readers evaporated because there's not really an indie
scene anymore,' Henderson added.
The magazine is edited by former Q writer Ben Mitchell and has a first
issue print run of 60,000 in the UK and 20,000 overseas.
Henderson denied that the title's intended readership would prefer to
get information via the internet.
'We don't see the net as a rival. The stuff we are delivering is
something you want to have an experience with when you are reading,' he