MIAMI: Hertz Latin America has signed a four-month contract with
Citigate Dewe Rogerson, Miami. Robert Holtzman, managing director of
Citigate's Miami office, said Hertz chose to use PR following
disappointing results from its previous marketing strategy. 'They really
haven't made enough noise in Latin America,' he said. Citigate will
represent Hertz in all Latin American countries except Brazil, where the
company already has an in-house team.