INTERNATIONAL: Global Round-up - News in brief

MIAMI: Hertz Latin America has signed a four-month contract with

Citigate Dewe Rogerson, Miami. Robert Holtzman, managing director of

Citigate's Miami office, said Hertz chose to use PR following

disappointing results from its previous marketing strategy. 'They really

haven't made enough noise in Latin America,' he said. Citigate will

represent Hertz in all Latin American countries except Brazil, where the

company already has an in-house team.



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