Keeble will assume his new role on 3 January and will be charged with developing and managing the PR strategy, helping to oversee corporate projects and delivering day-to-day media relations. He will report to Lynsay Dickinson, head of marketing.
He was formerly senior media relations manager at Standard Life and has also worked in Prudential’s media relations team.
Keeble commented: ‘I’m excited by the opportunity to develop a new role and to be joining at such an important stage in the company’s development. The retirement income market is set to grow rapidly during the next few years as investment returns, low inflation, rising longevity and the retiring baby-boomer market continue to challenge the industry.’
The firm uses Citigate Dewe Rogerson to support its financial and corporate comms.