Nissan in agency hunt for multinational corporate brief

Car giant Nissan is seeking a UK-based PR agency to handle its corporate PR activities across key global markets.

Nissan: on agency hunt
Nissan: on agency hunt

The Japanese car manufacturer wants the successful agency to work to help coordinate its comms across Africa, the Middle East, India and Europe.

The chosen agency will report to Fernando Menezes, Nissan general manager corporate and brand comms, Africa, Middle East, India and Europe, who is based in the company’s Switzerland offices.

The brief was sent out to eight agencies during the past two weeks. These have since been whittled down to four due to conflict issues and some of the agencies being unable to demonstrate network partnerships in Africa and the Middle East.

Menezes told PRWeek: ‘Although we have reduced the number to four agencies, we are still open to receiving applications.

‘I must stress that only agencies that have an established network in the Africa, Middle East, India and Europe markets should contact us.’

Pitches are due to be held during January.

This is the first time Nissan has looked for an agency in this pan-European role, having previously handled the work in-house.

The brief calls for an agency to support all corporate messaging, announcements and the maximising of news from across the Africa, Middle East, India and Europe regions. There is also an internal comms remit.

Nissan is targeting UK-based PR agencies as it sees the region as having a massive strategic importance and an ideal base to facilitate comms across Africa, the Middle East, India and Europe.

The UK is also home to the company’s car manufacturing plant in Washington, Tyne and Wear - the largest car plant in the UK.

The winning agency will be tasked with working in partnership with the company’s 20 offices in the Africa, Middle East, India and Europe regions to maximise the impact of all news generated on a global scale. All existing agency relationships in the 20 regional offices will remain in place.

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