Specsavers Opticians has appointed Beattie Media to handle a
broad-ranging remit of consumer and corporate PR for the firm's Scottish
Beattie Media was appointed following a five-way pitch, and is the first
agency Specsavers has retained specifically for Scotland. Specsavers
retains Barclay Stratton to handle its general British promotions.
The account will be led jointly by Beattie Media head of consumer PR
Laurna O'Donnell and senior account manager Valerie McEwan. They will
report to Specsavers UK PR managerJo Moody.
O'Donnell suggested that 'increased activity within the sector' had
prompted the move to localising promotions, which will be reviewed in 12
months time. Beattie Media will be conducting in-house research to
evaluate its effectiveness.
Specsavers, which launched in 1983, is the UK's leading retailer of
optical products, and operates via a network of stores jointly owned by
the firm and the practitioners who manage them.
The firm had investigated the possibility of expanding the strategy into
a dentistry arm, however this was put on hold in June last year when the
firm decided to focus on expanding its main optical services.