Holland & Barrett selects Pegasus for consumer PR

Healthfood chain Holland & Barrett has appointed Pegasus Public

Relations on a consumer and corporate brief.



The appointment follows previous work by Pegasus for the retailer on a

project-by-project basis, which culminated in its appointment without a

competitive pitch. There was no incumbent agency.



The account, which will be renewed on an annual basis, will be led by

Pegasus founder and MD Lisa Bradley. She will report to Holland &

Barrett marketing manager Phil Geary and H&B PR manager Sharon Flynn.

Pegasus will work closely with the chain's in-house PR team.



According to Bradley, the aim of the campaign will be to 'raise

awareness of the chain's popular products and publicise new ones as they

are launched'. A major part of the brief will be to 'generate footfall

in the stores and encourage people to visit healthfood stores, and in

particular Holland & Barrett,' she added.



Pegasus plans to highlight the importance of healthy lifestyles.



The firms will jointly undertake corporate research on the position of

the brand, while Pegasus will review Holland & Barrett's PR track

record.



The increasing awareness of the healthfood chain has seen Holland &

Barrett's in-store magazine Healthy enjoy a 76.7 per cent rise in

year-on-year circulation, according to ABC figures published last month.



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