Organisers of Beijing's bid to host the 2008 Olympics are searching
for a PR agency to help improve China's image in Europe.
A decision on who will host the event is being taken on 13 July by the
International Olympic Committee, and China is anxious that global
condemnation of human rights abuses does not stand in the way of its
Representatives from both Weber Shandwick Worldwide and Bell Pottinger
have already met with The Beijing 2008 Olympic Games Bid Committee in an
attempt to gain work in Europe.
WSW last month secured a deal with the committee to handle PR in the US
and carry out media monitoring in Asia and Europe.
'We are a global company and are already carrying out work for the
committee in the US and media monitoring elsewhere. It makes sense to
use us globally,' said Michael Holtzman, WSW senior vice-president
public affairs and director in New York, who heads the existing
Jon Tibbs, MD of Bell Pottinger ESP, the sports and entertainment
division, headed the team that met the Beijing committee earlier this
He said: 'We have talked over a number of areas such as media relations,
political advice. We want to be involved.'
Four other cities are angling for the 2008 games: Paris, Toronto,
Istanbul and Osaka in Japan.
Beijing narrowly missed out on staging the 2000 games which were held in